The digital advertising terrain is constantly evolving, presenting both opportunities and threats. One of the most pressing challenges facing advertisers today is ad fraud, a pervasive concern that can drain advertising budgets and erode brand image. To combat this growing threat, it's essential to analyze the various types of ad fraud, their origi

Banner ads are a prevalent type of online advertising that appear on websites. They come in various formats, from small rectangular graphics to larger, spanning banners that dominate the page. These media aim to capture users' interest and advertise products, services, or brands. Traditionally, banner ads are static images However, recent trends h